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Enterprising a Greener Tomorrow

Entrepreneurship is acknowledged to be the engine of economic growth. Theoretically, a Factor of Production is of probably the paramount importance is establishing effective co-ordination among the other factors to achieve determined objectives. With changing times this list of objectives has shuffl...

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Bibliographic Details
Main Author: Nagar, Ranita
Format: Article
Language:English
Published: 2011
Subjects:
Description
Summary:Entrepreneurship is acknowledged to be the engine of economic growth. Theoretically, a Factor of Production is of probably the paramount importance is establishing effective co-ordination among the other factors to achieve determined objectives. With changing times this list of objectives has shuffled in order of priority also, additions and subtractions have been made. Environmental responsibilities of entrepreneurs and sustainability have come as the most important objectives. With the finiteness of resources, eco-efficiency i.e. delivery of competitively priced goods and services that satisfy the human needs and bring quality of life while progressively reducing ecological impacts and resource intensity throughout the life cycle, to a level at least in line with the earth's estimated carrying capacity, increasing population demands and criticality of ecological security it is the need of the hour to reconfigure of the existing entrepreneurial models and practices towards enterprising a greener tomorrow. In this research paper we shall explore the different dimensions of ecopreneurship- scope and barriers. We shall look at an Ecopreneur as an individual who seeks to...