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The Need for Design Approach in Opportunity Identification S Product Innovation
The role of innovation in organisational growth and survival is often emphasised, but the role of design in the critical phase of opportunity identification stage of innovation is yet not widely recognized. The broadening scope of invention and idea generation for opportunity identification beyond t...
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| Format: | Article |
| Language: | English |
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2015
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 3, Issue. 4) | Available Place a Hold |