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Social Entrepreneurship
Everyday around 800 million people go to bed hungry. Corporate eyes on maximizing its profits but unfortunately it is ignoring upon this very important and exorbitant chunk of people who are lying below poverty line. The fact that there is a market amongst them is just beginning to happen. Prahalad...
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| Format: | Article |
| Language: | English |
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2009
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| LEADER | 01713nab a22001577a 4500 | ||
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| 008 | 160615b2009 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Mahajan, Tanvi | ||
| 245 | |a Social Entrepreneurship |c Mahajan, Tanvi. | ||
| 260 | |c 2009 | ||
| 520 | |a Everyday around 800 million people go to bed hungry. Corporate eyes on maximizing its profits but unfortunately it is ignoring upon this very important and exorbitant chunk of people who are lying below poverty line. The fact that there is a market amongst them is just beginning to happen. Prahalad and Hamel (2002) in their study point out that there can be some innovative initiatives undertaken by the private sector which will aim at products and services targeted at the poor. In their study, they have pointed out certain interesting things: 1. The poor live in very high cost economies. Costs to the poor can dramatically be reduced if they could benefit from the scope, scale and supply chain organization of larger enterprises, as do their middle class counterparts. 2. Many interventions end up exploiting the poor rather than do them good in the long run. 3. The poor have a purchasing power. 4. The poor also welcome new technologies So, get innovative to capture this bottom of the pyramid, but the problem here is, global business models cannot be replicated to make use of this huge potential, on the contrary, it requires the use of local strengths as a way of making this... | ||
| 650 | |a Social Entrepreneurship | ||
| 650 | |a Entrepreneurshiphip Research | ||
| 650 | |a Eighth Biennial Conference On Contempora | ||
| 650 | |a Biennial Conference Papers | ||
| 773 | |a Eighth Biennial Conference on Contemporary Issues in Entrepr Research |d March 19-21, | ||
| 999 | |c 43020 |d 43020 | ||