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Visitor Expectations and Stakeholder Involvements in Eco-Tou
Over the past few decades, tourism has become an outstanding source of foreign exchange in Sri Lanka. Opening up of new tourism markets in Asia made the tourism industry a highly competitive within the region. Recently, Sri Lanka has recognized the need of diversifying tourism markets and the need...
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| Format: | Article |
| Language: | English |
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2007
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| Summary: | Over the past few decades, tourism has become an outstanding source of foreign exchange in Sri Lanka. Opening up of new tourism markets in Asia made the tourism industry a highly competitive within the region. Recently, Sri Lanka has recognized the need of diversifying tourism markets and the need in developing eco-tourism sites in Sri Lanka as a strategy to attract tourists for unique ecological resources while generating income. In Sri Lanka, concept of Eco-tourism is being popularized and few sites have been identified to promote this concept. Sinharaja forest, Horton plain, Muthurajawela wetland and Retigala forest have been focused in this study to evaluate the present nature of utilization of resources to reach the green marketing perspective. A random sample of 200 visitors were interviewed at all four locations in this study during the period of three months. Beside visitors, site managers to a guides were interviewed through a questionnaire. Observations were also made to supplement the information gathered. The survey revealed that Germans and the British visitors accounts for the grater part of Eco-tourism market and bird watching and wild life viewing were the... |
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