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Beyond Affective Valence
Research surrounding how entrepreneurs identify opportunities focuses on the impact of affective valence on entrepreneurs' cognitive processes. Extending this body of research, we theorize how affective valence and affective activation work together to impact opportunity identification. We emp...
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| Format: | Article |
| Language: | English |
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2015
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 39, Issue. 2) | Available Place a Hold |