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Understanding of social marketing
In most of the developed countries social marketing has been a well accepted concept in the non-profit arena. But in India and other developing countries where there is real need in various undisturbed social issues, the concept is not at all clear and is confined to only few family planning progra...
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| Format: | Article |
| Language: | English |
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2015
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| LEADER | 00644nab a22001217a 4500 | ||
|---|---|---|---|
| 008 | 160615b2015 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Singaiyah, G | ||
| 245 | |a Understanding of social marketing |c a conceptual perspective / Singaiyah, G. | ||
| 260 | |c 2015 | ||
| 300 | |a 213 - 235 | ||
| 520 | |a In most of the developed countries social marketing has been a well accepted concept in the non-profit arena. But in India and other developing countries where there is real need in various undisturbed social issues, the concept is not at all clear and is confined to only few family planning programmes. | ||
| 773 | |a Global Business Review |d Apr | ||
| 999 | |c 43726 |d 43726 | ||