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Up to standard?
The trade-off between conformity and differentiation that market entrants face has recently been enriched by a new sociological insight: differentiation is rewarded only within the confines of taken-for-granted market categories. Entrepreneurs, however, routinely engage in combining existing market...
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| Format: | Article |
| Language: | English |
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2015
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 30, Issue. 3) | Available Place a Hold |