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General managers control new and existing products different
This article presents some initial findings from an ongoing research project on the way that divisional general managers of targe organizational units control new product innovations. (Control, in this instance, refers to the set of procedures, systems, and actions that general managers use to moni...
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Format: | Article |
Language: | English |
Published: |
1993
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Ahmedabad (HO): Unknown
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Copy Unknown (Vol. 8, Issue. 4) | Available Place a Hold |