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An empirical investigation on the impact of marketing commun expenditure on firms' profitability
This study attempts to put forth the causal relationship between integrated marketing communications (IMC) and profit before depreciation interest and tax (PBDIT) of firms operating in the personal care industry, in India, as categorized by the Capitaline database, while also trying to study their l...
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| Format: | Article |
| Language: | English |
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2015
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 16, Issue. 4) | Available Place a Hold |