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Why exporting SMEs switch banks?

Indian banking sector has been facing intense competition due to economic reforms carried out during the last two decades. Customer loyalty towards banks is decreasing. To survive in this highly competitive environment, banks need to focus on customer retention as cost of acquiring a new customer is...

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Bibliographic Details
Main Author: Singh, Fulbag
Format: Article
Language:English
Published: 2015
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Ahmedabad (HO): Unknown

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Copy Unknown (Vol. 16, Issue. 4) Available  Place a Hold