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LEADER |
01162pam a2200457a 44500 |
008 |
160523b2008 xxu||||| |||| 00| 0 eng d |
020 |
|
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|a 9780749454746
|
082 |
|
|
|a 658.82 M8S2
|
100 |
|
|
|a Mullin, Roddy
|
245 |
|
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|a Sales promotion
|b how to create, implement & integrate campaigns that really work
|
260 |
|
|
|a London
|b Kogan Page
|c 2008
|
300 |
|
|
|a xx,300p.incl.index
|
650 |
|
|
|a International Sales Promotion
|
650 |
|
|
|a International
|
650 |
|
|
|a Prize Promotion
|
650 |
|
|
|a Premium Promotions
|
650 |
|
|
|a Price Promotions
|
650 |
|
|
|a Joint Promotions
|
650 |
|
|
|a Technique
|
650 |
|
|
|a Techniques
|
650 |
|
|
|a Research
|
650 |
|
|
|a Marketing Accountability
|
650 |
|
|
|a Self-regulation
|
650 |
|
|
|a Suppliers
|
650 |
|
|
|a Customer
|
650 |
|
|
|a Sales Promotion
|
650 |
|
|
|a Marketing Mangement
|
650 |
|
|
|a Management
|
650 |
|
|
|a Marketing
|
650 |
|
|
|a Campaigns
|
650 |
|
|
|a Campaign
|
650 |
|
|
|a Integrate
|
650 |
|
|
|a Implement
|
650 |
|
|
|a Create
|
650 |
|
|
|a Promotion
|
650 |
|
|
|a Sales
|
650 |
|
|
|a Sale
|
700 |
|
|
|a Cummins, Julian
|
999 |
|
|
|c 47043
|d 47043
|