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Sales promotion how to create, implement & integrate campaigns that really work

Bibliographic Details
Main Author: Mullin, Roddy
Other Authors: Cummins, Julian
Format: Book
Language:English
Published: London Kogan Page 2008
Subjects:
LEADER 01162pam a2200457a 44500
008 160523b2008 xxu||||| |||| 00| 0 eng d
020 |a 9780749454746 
082 |a 658.82 M8S2 
100 |a Mullin, Roddy 
245 |a Sales promotion  |b how to create, implement & integrate campaigns that really work 
260 |a London  |b Kogan Page  |c 2008 
300 |a xx,300p.incl.index 
650 |a International Sales Promotion 
650 |a International 
650 |a Prize Promotion 
650 |a Premium Promotions 
650 |a Price Promotions 
650 |a Joint Promotions 
650 |a Technique 
650 |a Techniques 
650 |a Research 
650 |a Marketing Accountability 
650 |a Self-regulation 
650 |a Suppliers 
650 |a Customer 
650 |a Sales Promotion 
650 |a Marketing Mangement 
650 |a Management 
650 |a Marketing 
650 |a Campaigns 
650 |a Campaign 
650 |a Integrate 
650 |a Implement 
650 |a Create 
650 |a Promotion 
650 |a Sales 
650 |a Sale 
700 |a Cummins, Julian 
999 |c 47043  |d 47043