The Market reserach toolbox a concise guide for beginners

Bibliographic Details
Main Author: McQuarrie, Edward F
Format: Book
Language:English
Published: Thousand Oaks, CA Sage Publications, Inc. 2012
Subjects:
Marketing Management
Research Strategy
Research Strategies
Combining Research Techniques
Quantitative Data Analysis
Quantitative Research
Experimentation
Conjoint Analysis
Questionnaire Design
Design
Questionnair
Survey Research
Data Analysis
Qualitative Sampling
Focus Group
Customers Visits
Secondary Research
Planning
Charecteristics
Nature
Beginner
Beginners
Concise Guide
Concise
Guide
Toolbox
Marketing Research
Research
Market
LEADER 01278pam a2200469a 44500
008 160523b2012 xxu||||| |||| 00| 0 eng d
020 |a 9781412993742 
082 |a 658.83 M2M2 
100 |a McQuarrie, Edward F 
245 |a The Market reserach toolbox  |b a concise guide for beginners 
260 |a Thousand Oaks, CA  |b Sage Publications, Inc.  |c 2012 
300 |a xviii,253p.incl.index 
650 |a Marketing Management 
650 |a Research Strategy 
650 |a Research Strategies 
650 |a Combining Research Techniques 
650 |a Quantitative Data Analysis 
650 |a Quantitative Research 
650 |a Experimentation 
650 |a Conjoint Analysis 
650 |a Questionnaire Design 
650 |a Design 
650 |a Questionnair 
650 |a Survey Research 
650 |a Data Analysis 
650 |a Qualitative Sampling 
650 |a Focus Group 
650 |a Customers Visits 
650 |a Secondary Research 
650 |a Planning 
650 |a Charecteristics 
650 |a Nature 
650 |a Beginner 
650 |a Beginners 
650 |a Concise Guide 
650 |a Concise 
650 |a Guide 
650 |a Toolbox 
650 |a Marketing Research 
650 |a Research 
650 |a Market 
999 |c 47217  |d 47217 

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