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A Framework for marketing management

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane
Format: Book
Language:English
Published: New Delhi Pearson Education (Singapore) Pte.Ltd. 2011
Subjects:
LEADER 00701pam a2200253a 44500
008 160523b2011 xxu||||| |||| 00| 0 eng d
020 |a 9788131759370 
082 |a 658.8 K6F7 
100 |a Kotler, Philip 
245 |a A Framework for marketing management  |b  
260 |a New Delhi  |b Pearson Education (Singapore) Pte.Ltd.  |c 2011 
300 |a 384p.incl.index 
650 |a Philip Kotler 
650 |a Strong Brand Building 
650 |a Long Term Growth 
650 |a Creating 
650 |a Communicating Value 
650 |a Delivering Value 
650 |a Framework 
650 |a Management 
650 |a Marketing 
650 |a Marketing Management 
700 |a Keller, Kevin Lane 
999 |c 47660  |d 47660