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Global marketing and advertising understanding cultural paradoxes
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
Sage Publications, Inc.
2014
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| Subjects: |
| LEADER | 00568pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160523b2014 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781452257174 | ||
| 082 | |a 658.802 M6G5 | ||
| 100 | |a Mooij, Marieke De | ||
| 245 | |a Global marketing and advertising |b understanding cultural paradoxes | ||
| 260 | |a Thousand Oaks, CA |b Sage Publications, Inc. |c 2014 | ||
| 300 | |a xx,395p.incl.inde | ||
| 650 | |a Global Advertising | ||
| 650 | |a Global Marketing and Advertising | ||
| 650 | |a Marketing and Advertising | ||
| 650 | |a Global Marketing | ||
| 650 | |a Marketing | ||
| 999 | |c 50599 |d 50599 | ||