The Sage handbook of marketing theory

Bibliographic Details
Main Author: Maclaran, Pauline (Ed.)
Other Authors: Tadajewski, Mark (Ed.), Stern, Barbara (Ed.), Saren, Michael (Ed.)
Format: Book
Language:English
Published: London Sage Publications Ltd. 2013
Series:The Sage Handbook
Subjects:
Handbook
Sage
Marketing Theory
Marketing Management
Description
Physical Description:xviii,523p.incl.index
ISBN:9781446270516

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