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Social media ROI managing and measuring social media efforts in your organization

Bibliographic Details
Main Author: Blanchard, Olivier
Format: Book
Language:English
Published: New Delhi Pearson / Dorling Kindersley (India) Pvt. Ltd. 2012
Subjects:
ROI
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008 160523b2012 xxu||||| |||| 00| 0 eng d
020 |a 9788131770580 
082 |a 658.872 B5S6 
100 |a Blanchard, Olivier 
245 |a Social media ROI  |b managing and measuring social media efforts in your organization 
260 |a New Delhi  |b Pearson / Dorling Kindersley (India) Pvt. Ltd.  |c 2012 
300 |a xvii,292p.incl.index 
650 |a Organization 
650 |a Social Media Marketing 
650 |a Programme Integration 
650 |a Programme Measurement 
650 |a Programme Management 
650 |a Programme Development 
650 |a Internet Marketing 
650 |a Return on Investment 
650 |a ROI 
650 |a Social Media 
999 |c 53212  |d 53212