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From idea to profit
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From idea to profit how to market innovative products and services
Bibliographic Details
Main Author:
Jolly, Adam (Ed.)
Format:
Book
Language:
English
Published:
New Delhi
Kogan Page India
2005
Subjects:
Marketing Planning
Products Marketing Strategic Planning
New Product Marketing Strategic Planning
Strategic Planning
New Products Marketing
Holdings
Description
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Staff View
Description
Physical Description:
viii,167p.incl.index
ISBN:
074944522X
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