Services marketing

Bibliographic Details
Main Author: Zeithaml, Valarie A [et al.]
Other Authors: Pandit, Ajay, Gremler, Dwayne D, Bitner, Mary Jo
Format: Book
Language:English
Published: New Delhi TMH 2008
Subjects:
Services Marketing
Marketing
Marketing Services
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020 |a 0070660077 
082 |a 658.8 Z3S3 
100 |a Zeithaml, Valarie A [et al.] 
245 |a Services marketing  |b  
260 |a New Delhi  |b TMH  |c 2008 
300 |a xxix,743p.incl.index 
650 |a Services Marketing 
650 |a Marketing 
650 |a Marketing Services 
700 |a Pandit, Ajay 
700 |a Gremler, Dwayne D 
700 |a Bitner, Mary Jo 
999 |c 54727  |d 54727 

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