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Creating success: understanding brands

Bibliographic Details
Main Author: Cheverton, Peter
Format: Book
Language:English
Published: New Delhi Kogan Page India Pvt.Ltd. 2006
Subjects:
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008 160523b2006 xxu||||| |||| 00| 0 eng d
020 |a 8175543116 
082 |a 658 C7 
100 |a Cheverton, Peter 
245 |a Creating success: understanding brands  |b  
260 |a New Delhi  |b Kogan Page India Pvt.Ltd.  |c 2006 
300 |a x,139p. 
650 |a Brand Management 
650 |a Brands 
650 |a Brand 
650 |a Management 
650 |a Creating Success Series 
650 |a Creating Success 
650 |a The Sunday Times 
999 |c 57013  |d 57013