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Case in Marketing Management and Strategy:an Asia-Pacific Perspective
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Prentice-Hall
1996
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| Subjects: |
| LEADER | 00494pam a2200157a 44500 | ||
|---|---|---|---|
| 008 | 160523b1996 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 0135770572 | ||
| 082 | |a 658.8 Q8C2 | ||
| 100 | |a Quelch, John A Leong Siew Meng Ang Swee Hoon Tan Chin Tiong | ||
| 245 | |a Case in Marketing Management and Strategy:an Asia-Pacific Perspective |b | ||
| 260 | |a Singapore |b Prentice-Hall |c 1996 | ||
| 300 | |a 507p. | ||
| 650 | |a Marketing Strategy | ||
| 650 | |a Marketing Management | ||
| 650 | |a Management | ||
| 999 | |c 58615 |d 58615 | ||