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New product and services devel...
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New product and services development
Bibliographic Details
Main Author:
Gatignon, Hubert (Ed.)
Format:
Book
Language:
English
Published:
Los Angeles
Sage
2011
Subjects:
Marketing Innovations
Technology Development
Innovation
New Services Development
New Product Development
Business Management
Management
Holdings
Description
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Staff View
Description
Physical Description:
4 Vols.
ISBN:
9780857020536
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