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Introduction to marketing

Bibliographic Details
Main Author: McDaniel, Carl
Other Authors: Hair, Joseph F, Lamb, Charles W
Format: Book
Language:English
Published: New Delhi Thomson South-Western 2007
Subjects:
LEADER 00430pam a2200157a 44500
008 160523b2007 xxu||||| |||| 00| 0 eng d
020 |a 8131501574 
082 |a 658.8 M2I6 
100 |a McDaniel, Carl 
245 |a Introduction to marketing  |b  
260 |a New Delhi  |b Thomson South-Western  |c 2007 
300 |a xxv,736p.; incl.index 
650 |a Marketing Management 
700 |a Hair, Joseph F 
700 |a Lamb, Charles W 
999 |c 62010  |d 62010