Introduction to marketing
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
New Delhi
Thomson South-Western
2007
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Subjects: |
LEADER | 00430pam a2200157a 44500 | ||
---|---|---|---|
008 | 160523b2007 xxu||||| |||| 00| 0 eng d | ||
020 | |a 8131501574 | ||
082 | |a 658.8 M2I6 | ||
100 | |a McDaniel, Carl | ||
245 | |a Introduction to marketing |b | ||
260 | |a New Delhi |b Thomson South-Western |c 2007 | ||
300 | |a xxv,736p.; incl.index | ||
650 | |a Marketing Management | ||
700 | |a Hair, Joseph F | ||
700 | |a Lamb, Charles W | ||
999 | |c 62010 |d 62010 |