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What they don't teach you about marketing filling the gap between curriculum and real life

Bibliographic Details
Main Author: Joshi, Ketan
Format: Book
Language:English
Published: New Delhi Macmillan 2009
Subjects:
LEADER 00461pam a2200157a 44500
008 160523b2009 xxu||||| |||| 00| 0 eng d
020 |a 9780230638044 
082 |a 658.8 J6W4 
100 |a Joshi, Ketan 
245 |a What they don't teach you about marketing  |b filling the gap between curriculum and real life 
260 |a New Delhi  |b Macmillan  |c 2009 
300 |a vii,198p. 
650 |a Management 
650 |a Marketing Management 
650 |a Marketing 
999 |c 62447  |d 62447