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Building brand value
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Building brand value five steps to building powerful brands
Bibliographic Details
Main Author:
Parameswaran, M G
Format:
Book
Language:
English
Published:
New Delhi
TMH
2006
Subjects:
Branding
Brand
Marketing Management
Holdings
Description
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Staff View
Description
Physical Description:
xvii,385p.; incl.index
ISBN:
0070583226
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