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New product development
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New product development from initial idea to product management
Bibliographic Details
Main Author:
Annacchino, Marc A
Format:
Book
Language:
English
Published:
Oxford
Butterworth-Heinemann
2006
Subjects:
Innovation
New Product Development
Product Development
Production Management
Holdings
Description
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Description
Physical Description:
xxxii,567p.; incl.index
ISBN:
8131206637
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