Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

Bibliographic Details
Main Author: Gummensson, Evert
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 2006
Subjects:
Market Relationships
TRM
CRM
Total Relationship Marketing
Customer Relationship Marketing
Relationship Marketing
Marketing Management
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.812 G8T6
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