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Basic marketing
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Basic marketing a global managerial approach
Bibliographic Details
Main Author:
Perreault, William D
Other Authors:
McCarthy, E Jerome
Format:
Book
Language:
English
Published:
New Delhi
TMH
2006
Subjects:
Marketing Management
Basic Marketing
Marketing
Holdings
Description
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Staff View
Description
Physical Description:
xviii,844p.; incl.index
ISBN:
0070620080
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