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Brands under fire
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Brands under fire
Bibliographic Details
Main Author:
Arthur, Ivan
Other Authors:
Mathews, Kurien
Format:
Book
Language:
English
Published:
New Delhi
Portfolio / Penguin Group
2008
Subjects:
Brands
Brand
Case Studies
Cases
Case Study
Holdings
Description
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Staff View
Description
Physical Description:
xiv,214p.
ISBN:
9780670082261
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