The $10 Trillion prize captivating the newly affluent in China and India

Bibliographic Details
Main Author: Silverstein, Michael J
Other Authors: Michael, David, Liao, Carol, Singhi, Abheek
Format: Book
Language:English
Published: Boston, MA Harvard Business Review Press 2012
Subjects:
Marketing Management
India
China
Consumers Attitudes
Consumers
Affluent Consumers
Description
Physical Description:xix,314p.incl.index
ISBN:9781422187050

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