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The financial times marketing casebook

Bibliographic Details
Main Author: Wright, Sheila
Format: Book
Language:English
Published: London Financial Times/Pitman Publishing 1997
Subjects:
LEADER 00406pam a2200145a 44500
008 160523b1997 xxu||||| |||| 00| 0 eng d
020 |a 0273620584 
082 |a 658.8 W7F4 
100 |a Wright, Sheila 
245 |a The financial times marketing casebook  |b  
260 |a London  |b Financial Times/Pitman Publishing  |c 1997 
300 |a vii,237p. 
650 |a Case Studies 
650 |a Marketing Management 
999 |c 68670  |d 68670