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Sustainable enterprise : a macromarketing approach

Bibliographic Details
Main Author: Peterson, Mark
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE, 2013.
Subjects:
LEADER 00680cam a2200229 a 4500
003 OSt
005 20170111170830.0
008 120621s2013 cauab b 001 0 eng
020 |a 9781412998680 
040 |c A 
082 0 0 |a 658.802 P3S8 
100 1 |a Peterson, Mark 
245 1 0 |a Sustainable enterprise :  |b a macromarketing approach  
260 |a Thousand Oaks, Calif. :  |b SAGE,  |c 2013. 
300 |a PB  |b xx,535p.illust. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing 
650 0 |a Social Responsibility of Business. 
650 0 |a Business Social Responsibility 
650 0 |a Corporate Socoial Responsibility 
942 |2 ddc  |c BK 
999 |c 71206  |d 71206