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Entrepreneurial creativity in a virtual world
Summary: The start of the 21st century has seen an explosion of online media. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develo...
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| Format: | Book |
| Language: | English |
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Cheltenham :
Edward elgar,
2015.
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Table of Contents:
- Machine generated contents note: 1.Entrepreneurial creativity and coordination of new products
- Introduction
- Coordinating new-to-the-world digital media
- Resources and creative inputs
- Deconstructing entrepreneurial creativity
- Entrepreneurial creativity and the virtual world
- Methodology
- Conclusion
- 2.The process of entrepreneurial creativity
- Introduction
- Process of entrepreneurial creativity
- Situation comedy online
- Downloadable video game (alpha)
- iPad magazine on the go
- Conclusion
- 3.New ideas and talents
- Introduction
- Psychology of creativity
- Economics of creativity
- Sociology of creativity
- Ideas for new content
- Conclusion
- 4.Culture, structure and network
- Introduction
- Role of culture, structure and network within new ideas conception
- Ideas and firm contexts
- Culture and creative freedom
- Structure and emerging ideas
- The social side of ideas network
- Conclusion
- 5.Outsourcing creativity
- Contents note continued: Introduction
- Rationale for outsourcing creative inputs
- The art of outsourcing
- Creativity outsourced
- Conclusion
- 6.The marketing of fun
- Introduction
- The pulse of our planet
- A tale of two games
- Rune Scape
- Angry Birds
- Conclusion
- 7.Conclusion.