Eco-business: a big-brand takeover of sustainability

Bibliographic Details
Main Author: Dauvergne, Peter.
Other Authors: Lister, Jane
Format: eBook
Language:English
Published: Cambridge, Mass. MIT Press 2013
Subjects:
Sustainable Development
Eco Branding
Table of Contents:
  • Acknowledgments
  • Acronyms
  • The politics of big brand sustainability
  • The eco-business setting
  • The eco-business market advantage
  • Eco-business tools of supply chain power
  • The supply chain eco-business of brand growth
  • Eco-business governance
  • Bibliographical references
  • Index.

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