Investigating the Effect of Entrepreneurial Marketing Strategy in SMEs through Fuzzy TOPSIS Method

Bibliographic Details
Main Author: Eshghiaraghi, Mahtab
Other Authors: Azarloo, Mitra, Habibpoor, Vahab, Jahangiri, Mohammad, Salehi, Seyed Yousuf
Format: Article
Language:English
Published: New Delhi: Bookwell, 2017
Subjects:
Customer Orientation
Entrepreneurial Marketing
Opportunity-Orientation
SMEs
Value Creation
Online Access:http://library.ediindia.ac.in:8181/xmlui/handle/123456789/5953
Description
Physical Description:576-588p.
ISSN:9789380574936

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