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24 brand mantras finding a place in the minds and hearts of consumers
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Kapoor, Jagdeep
Published 2001
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Advertising and promotion communicatig brands
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Hackley, Chris
Published 2006
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AIMA: building successful brands in the 21st century (CDROM)
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AIMA: creating iconics brands in the Indian market (CDROM)
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AIMA: designing world class brands (CDROM)
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Brand busters 7 common mistakes marketers make lessons from the world of technical and scientific products
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Wirthwien, Chis
Published 2010
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Brands and branding
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Clifton, Rita
Published 2004
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Brands that made India-CDROM
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Brands that made India-DVD
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Brands under fire
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Arthur, Ivan
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First Edition
Institution
Entrepreneurship Development Institute of India
39
Library
EDILIC
39
Format
Book
26
Article
11
Unknown
2
Call Number
600 - Technology
14
300 - Social sciences
4
700 - Arts & recreation
1
Author
Chadha, Radha
2
Husband, Paul
2
Solis, Brian
2
Arthur, Ivan
1
Bently, Lionel (Ed.)
1
Breckenfeld, Del
1
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Cheverton, Peter
1
Clifton, Rita
1
David
1
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1
Dover, Mike
1
Ginsburg, Jane C (Ed.)
1
Hackley, Chris
1
Hanlon, Patrick
1
Holt, Douglas B
1
Kapoor, Jagdeep
1
Kumar, Arun
1
Kumar, Shishir
1
Mathews, Kurien
1
Medh, Kinjal
1
Mike, Barry
1
Moffitt, Sean
1
Nag, Soumick
1
O'Keefe, Brian
1
Oliver, David
1
Parameswaran, M G
1
Rangappa, Paddy
1
Ray, Joydeep
1
Sengupta, Shombit
1
Sharma, Saurabh
1
Simmons, John
1
Srivastava, R K
1
Wirthwien, Chis
1
Zeng, Ming
1
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