Brand namakaran for desi khari, English Marie segments 9 steps to formulate a winning brand name for ethnic & foreign segments

by Kapoor, Jagdeep
Published 2002

18 brand Astras using brand abilities as weapons for CRISP brand building

by Kapoor, Jagdeep
Published 2003

27 Brand practices twenty seven action packed strategies for building winning brands

by Kapoor, Jagdeep
Published 2004

Brand switch

by Kapoor, Jagdeep
Published 2004

Brand Success

by Kapoor, Jagdeep

1800 Runs brand sale khel mein eleven ways to scoremore in life

by Kapoor, Jagdeep
Published 2007

24 brand mantras finding a place in the minds and hearts of consumers

by Kapoor, Jagdeep
Published 2001