A Review of psycological rsearch on consumer promotions and perspective based on mental accounting

by Jha- Dang, Priya
Published 2006

An Introduction to behavioral economics

by Wilkinson, Nick
Published 2008

Dipole of pain and pleasure and use of mental accounting to hedonic equilibrium

by Panchal, Shirish
Published 2014

Unexpected Losses, Importance of Non-Fungibility of Money an Psychological Reason for Non-Fungibility of Expenditure a

by Panchal, Shirish
Published 2014