18 brand Astras using brand abilities as weapons for CRISP brand building

Bibliographic Details
Main Author: Kapoor, Jagdeep
Format: Book
Language:English
Published: New Delhi Response Books 2003
Subjects:
Brand Management
Marketing Management
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.827 K2E4
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