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Maximarketing: the New Direction in Promotion, Advertising a Marketing Strategy.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
1988
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| LEADER | 00334nab a22001097a 4500 | ||
|---|---|---|---|
| 008 | 160615b1988 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Rapp, Stan | ||
| 245 | |a Maximarketing: the New Direction in Promotion, Advertising a Marketing Strategy. |c Rapp, Stan. | ||
| 260 | |c 1988 | ||
| 300 | |a 52-63 | ||
| 773 | |a World Executive's Digest |d Jan | ||
| 999 | |c 24339 |d 24339 | ||