Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Author: Belch, George A
Other Authors: Purani, Keyoor, Belch, Michael A
Format: Book
Language:English
Published: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013
Subjects:
Marketing Communication
Promotion
Advertising
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 659.1 B3A2
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