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Gateways to Market Entry
This paper explores the role of network usage, by the start-up self-employed, as a means of attracting customers. Following the theoretical rationale developed here, the network need only be used by business owners who sell goods/services which entail customer-perceived risk. For others, it may be p...
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| Format: | Article |
| Language: | English |
| Published: |
1995
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| Online Access: | http://library.ediindia.ac.in:8181/xmlui/discover?scope=123456789%2F6&query=Gateways+to+Market+Entry&submit=Go |