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The Role of Market Orientation in the Relationship between Entrepreneurial Proactivness and Performance
The relationship between entrepreneurial proactiveness and business performance has often been implicitly assumed to be positive. The thrust in this argument is the firm’s ability to anticipate needs in the marketplace and also to anticipate the action of its competitors. However, very little resear...
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| Format: | Article |
| Language: | English |
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The Journals of Enterepreneurship
2003
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| Online Access: | http://library.ediindia.ac.in:8181/xmlui/handle/123456789/1177 |