Legends in marketing: Shelby D Hunt 10 vols.(v1.marketing theory the nature and scope of marketing ; v2.marketing theory philosophy of science foundations of marketing ; v3.marketing theory philosophy of science controversies in marketing ; v4.channels of distribution ; v5.macromarketing, ethics, and social responsibility the development period ; v6.macromarketing, ethics, and social responsibility the research tradition period ; v7. marketing management and strategy ; v8.relationship marketing ; v9. resource advantage theory the development period ; v10. resource advantage theory the research tradition period)
by: Sheth, Jagdish N (Ed.)
Published: (2011)