Legends in marketing: Shelby D Hunt 10 vols.(v1.marketing theory the nature and scope of marketing ; v2.marketing theory philosophy of science foundations of marketing ; v3.marketing theory philosophy of science controversies in marketing ; v4.channels of distribution ; v5.macromarketing, ethics, and social responsibility the development period ; v6.macromarketing, ethics, and social responsibility the research tradition period ; v7. marketing management and strategy ; v8.relationship marketing ; v9. resource advantage theory the development period ; v10. resource advantage theory the research tradition period)

Bibliographic Details
Main Author:	Sheth, Jagdish N (Ed.)
Format:	Book
Language:	English
Published:	New Delhi Sage Publications India 2011
Subjects:	Resource Advantage Theory Relationship Strategy Social Responsibility Ethics Macromarketing Distribution Channels Philosophy Scope Nature Marketing Theory Jagdish Sheth Sheth, Jagdish Legend in Marketing Marketing Legend Marketing Management Management

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