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Can brands survive hypercompetition?

Bibliographic Details
Main Author: Ray, Joydeep
Format: Article
Published: 20
Subjects:
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100 |a Ray, Joydeep 
245 |a Can brands survive hypercompetition?  |c Ray, Joydeep. 
260 |c 20 
300 |a 68-75 
650 |a Pricing 
650 |a Brands 
773 |a Indian Management  |d Jun 
999 |c 30664  |d 30664