Loading...

Can brands survive hypercompetition?

Bibliographic Details
Main Author:	Ray, Joydeep
Format:	Article
Published:	20
Subjects:	Pricing Brands

Similar Items

Loading...

Brands and branding
by: Clifton, Rita
Published: (2004)

Loading...

Brand equity and pricing decisions
by: Kumar, S Ramesh

Loading...

Brand building the new survival mantra
by: Garg, G P (Ed.)
Published: (2003)

Loading...

Successful branding
by: Choudhury, Pran K
Published: (2001)

Loading...

Brand meaning: meaning, myth and mystique in today's brand
by: Batey, Mark
Published: (2016)

Loading...

Kellogg on branding
by: Tybout, Alice M (Ed.)
Published: (2005)

Loading...

Branding unbound the future of advertising, sales, and the brand experience in the wireless age
by: Mathieson, Rick
Published: (2007)

Loading...

Brand simple how the best brands keep it simple and succeed
by: Adamson, Allen P
Published: (2006)

Loading...

Global Brands
by: O'Keefe, Brian
Published: (2001)

Loading...

Retail branding
by: Sahay, Shankar

Loading...

Brand switch
by: Kapoor, Jagdeep
Published: (2004)

Loading...

Valuing brands and their equity
by: Srivastava, R K
Published: (2005)

Loading...

Building strong brands
by: David

Loading...

Confirmatory study on brand equity and brand loyalty
by: Chahal, Hardeep
Published: (2010)

Loading...

Branding a practical guide to planning your strategy
by: Randall, Geoffrey
Published: (2004)

Loading...

Marketing and branding the Indian scenario
by: Ramesh Kumar, S
Published: (2007)

Loading...

Marketing and branding the Indian scenario
by: Ramesh Kumar, S
Published: (2007)

Loading...

Employer branding on campus
by: Muralidharan, T
Published: (2006)

Loading...

Building brand value five steps to building powerful brands
by: Parameswaran, M G
Published: (2006)

Loading...

Brand avatar translating virtual world branding into real world success
by: Mesa, Alycia De
Published: (2009)

Loading...

The power of a brand
by: Prasad, Balaji. P. Chandrasekh
Published: (1998)

Loading...

Contemporary brand management
by: Johansson, Johny K
Published: (2015)

Loading...

Creating the Brand Experience
by: Sangameshwaran, Prasad
Published: (2003)

Loading...

Become the brand of choice
by: Hartman, Jason
Published: (2009)

Loading...

What's in a brand? building brand equity through advertising
by: Jones, John Philip
Published: (2003)

Loading...

The corporate brand
by: Dev, Chekitan S
Published: (2008)

Loading...

The Future of branding
Published: (2016)

Loading...

Brand management text and cases
by: Mathur, U C
Published: (2006)

Loading...

Can Power Brands Fly High?
by: Jain, Shweta
Published: (2003)

Loading...

Separation of brand equity and brand value
by: Tiwari, Munish Kumar
Published: (2010)

Loading...

Brand management: research, theory and practic
by: Heding, Tilde
Published: (2016)

Loading...

Global brand strategy: world-wise marketing in the age of branding
by: Steenkamp, Jan-Benedict
Published: (2017)

Loading...

Positioning the brand: an inside-out approach
by: Riezebos, Rik
Published: (2017)

Loading...

The Definitive book of branding
by: Kompella, Kartikeya (Ed.)
Published: (2014)

Loading...

Brands under fire
by: Arthur, Ivan
Published: (2008)

Loading...

The Global brand how to creat and develop lasting brandvalue in the world market
by: Hollis, Nigel
Published: (2008)

Loading...

Asian brand strategy: building and sustaining strong global brands in Asia
by: Roll, Martin
Published: (2015)

Loading...

Place branding glocal, virtual and physical identities, constructed, imagined and experienced
by: Govers, Robert
Published: (2009)

Loading...

Tapping the brand pyramid
by: Mukerjee, Kaushik
Published: (2007)

Loading...

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)