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Valuing brands and their equity
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2005
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| Subjects: |
| LEADER | 00340nab a22001337a 4500 | ||
|---|---|---|---|
| 008 | 160615b2005 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Srivastava, R K | ||
| 245 | |a Valuing brands and their equity |c Srivastava, R K. | ||
| 260 | |c 2005 | ||
| 300 | |a 46-51 | ||
| 650 | |a Brand Equity | ||
| 650 | |a Brands | ||
| 773 | |a Indian Management |d Apr | ||
| 999 | |c 32846 |d 32846 | ||