Loading...

Valuing brands and their equity

Bibliographic Details
Main Author:	Srivastava, R K
Format:	Article
Language:	English
Published:	2005
Subjects:	Brand Equity Brands

Similar Items

Loading...

Separation of brand equity and brand value
by: Tiwari, Munish Kumar
Published: (2010)

Loading...

Brand equity and pricing decisions
by: Kumar, S Ramesh

Loading...

Confirmatory study on brand equity and brand loyalty
by: Chahal, Hardeep
Published: (2010)

Loading...

Marketing mix elements influencing brand equity and brand ch
by: Chattopadhyay, Tanmay
Published: (2010)

Loading...

Success through Brand Equity
by: Kistruck, Geoffrey M
Published: (2003)

Loading...

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)

Loading...

Strategic brand management creating and sustaining brand equity long term
by: Kapferer, Jean-Noel
Published: (2007)

Loading...

Strategic brand management creating and sustaining brand equity long term
by: Kapferer, Jean-Noel
Published: (2003)

Loading...

Building brand value five steps to building powerful brands
by: Parameswaran, M G
Published: (2006)

Loading...

Brand Identity Management in Developing Brand Equity of Enterprises and its relevance in Entrepreneurship Training in Uzbekistan
by: Nozima, Zufarova
Published: (2015)

Loading...

Brands and branding
by: Clifton, Rita
Published: (2004)

Loading...

What's in a brand? building brand equity through advertising
by: Jones, John Philip
Published: (2003)

Loading...

Successful branding
by: Choudhury, Pran K
Published: (2001)

Loading...

The Economic times most trusted brands CDROM
Published: (2006)

Loading...

Most trusted brands 2006-CDROM
Published: (2007)

Loading...

Kellogg on branding
by: Tybout, Alice M (Ed.)
Published: (2005)

Loading...

Private Equity
by: Chandrasekhar, C P
Published: (2007)

Loading...

Equity in higher education
by: Sivagnanam, K Jothi
Published: (2006)

Loading...

India brand equity fund competing globally the wrong way
by: Jain, Arun. Kumar.
Published: (1999)

Loading...

Estimating Value Added by Brands from Market Data
by: Sivramkrishna, S
Published: (2003)

Loading...

Water, equity and development
by: Phansalkar, Sanjiv
Published: (2007)

Loading...

Employer brand for talent acquisition
by: Srivastava, Pallavi
Published: (2010)

Loading...

Contemporary brand management
by: Johansson, Johny K
Published: (2015)

Loading...

Gender equity
by: Jain, Devaki
Published: (2007)

Loading...

Brand meaning: meaning, myth and mystique in today's brand
by: Batey, Mark
Published: (2016)

Loading...

Branding unbound the future of advertising, sales, and the brand experience in the wireless age
by: Mathieson, Rick
Published: (2007)

Loading...

Does Equity Research Induced Buying Have Investment Value?
by: Sayed, Samie A
Published: (2014)

Loading...

Brand simple how the best brands keep it simple and succeed
by: Adamson, Allen P
Published: (2006)

Loading...

Venture capital and private equity a casebook
by: Lerner, Josh
Published: (2005)

Loading...

Equity and consistency properties of TFC recommendations
by: Rajaraman, Indira
Published: (2005)

Loading...

Global Brands
by: O'Keefe, Brian
Published: (2001)

Loading...

Retail branding
by: Sahay, Shankar

Loading...

Brand switch
by: Kapoor, Jagdeep
Published: (2004)

Loading...

Branding in satellite channels in India
by: Chakraborty, Ranajit
Published: (2005)

Loading...

Building strong brands
by: David

Loading...

Perspectives from the council of microfinance equity funds
by: Rhyne, Elisabeth
Published: (2005)

Loading...

Branding in a competitive market place
by: Baisya, Rajat K
Published: (2013)

Loading...

Branding a practical guide to planning your strategy
by: Randall, Geoffrey
Published: (2004)

Loading...

Marketing and branding the Indian scenario
by: Ramesh Kumar, S
Published: (2007)

Loading...

Marketing and branding the Indian scenario
by: Ramesh Kumar, S
Published: (2007)