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Consumer brand - choice and th...
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Consumer brand - choice and the equimarginal principle of ut maximization
Bibliographic Details
Main Author:
Sivramkrishna, Sashi
Format:
Article
Language:
English
Published:
2006
Subjects:
Demand Curve
Consumer Choice
Brand Choice
Utility Maximization
Equi - Marginal Principle
Holdings
Description
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Description
Physical Description:
29-35
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