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Understanding the antecedents...
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Understanding the antecedents to the adoption of CRM technol small retailers
Bibliographic Details
Main Author:
Peltier, James W
Format:
Article
Language:
English
Published:
2009
Subjects:
Technology
Small Business
Risk Orientation
Relative Advantage
Market Turbulence
Information Technology
Environmental Complexity
Entrepreneurs
Diffusion Of Innovation
Customer Relationship Management
Holdings
Description
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Description
Physical Description:
307-336
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